Are Halland — The Core Model
Content Strategy Insights, with Larry Swanson
I have worked with digital strategy, information architecture, content design and user testing for three decades. I created the Core Model in 2006 — it started as a sketch on a napkin — and the framework is now used by product and content teams all over the world.
The model was developed further together with Mona Halland, who introduced core pairs — the collaboration format that keeps the method cross-disciplinary and honest.
I have used the Core Model with public agencies, member organisations and businesses across industries, sectors and national borders — organisations like Gramo, Statnett, OBOS, the Norwegian Tax Administration, Helsenorge and the Norwegian Physiotherapist Association.
An open framework
The Core Model is published under a Creative Commons BY-SA 4.0 license. Use it, adapt it, share it — just credit the source and share your improvements the same way.
Podcasts
Listen to conversations about the Core Model and the thinking behind it.
Understanding and using the Core Model
The Content Strategy Podcast, with Kristina Halvorsen
Are Halland on The Core Model
The Informed Life, with Jorge Arango
Get in touch
Questions about the method, the book or training? I read every email.