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A timeless way to connect people, strategy and content


The Core Model is an intuitive framework to help you create better digital products and services.


This method can help you to:


  • think both strategically and user centered at the same time

  • see your product or service from a holistic perspective

  • collaborate across different departments and disciplines in the organization

  • start with what’s most important, and make it simple and concrete


This is the Core Model

Forthcoming book

"The Core Model - A Common Sense Approach to Strategy and Design" will be released in October 2023.


Upcoming events

Live workshop training - TBA


Masterclass in Oslo - TBA

The Core Model is brilliant in its simplicity. It will transform how you approach the design of digital products. 

Stephen P. Anderson, author of Figure It Out and Seductive Interaction Design

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