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A timeless way to connect people, strategy and content


The Core Model is an intuitive framework to help you create better digital products and services.


This method can help you to:


  • collaborate across different departments and disciplines in the organization

  • think both strategically and user centered at the same time

  • see your product or service from a holistic perspective

  • start with what’s most important, and make it simple and concrete


This is the Core Model

Help me launch the book!

"The Core Model - A Common Sense Approach to Digital Strategy and Design"


Join live training

Strategic content design with the Core Model
An exclusive training workshop with the creator of the Core Model.

Upcoming sessions:

June 5, 2024

10-13 CEST / 9am-12pm BST / 6-9pm AET

June 6, 2024

18-21 CEST / 9am-12pm PDT / 12-3pm EDT

MASTERCLASS with certification

The Core Model is brilliant in its simplicity. It will transform how you approach the design of digital products. 

Stephen P. Anderson, author of Figure It Out and Seductive Interaction Design

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