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An exclusive training workshop with the creator of the Core Model

​Learn to master the simple yet powerful method that any content strategist or designer should know.


(And get an exlusive digital version of the upcoming book!)

“If you have to choose ONE course in digital content strategy and  design, the Core Model with Are Halland is top of the list!”

Terje Mjåseth, Content Strategist at VIRKE

PS! Sign up before May 1 and get an exclusive digital edition of the book!

In this fast paced 3-hour workshop, you will learn everything you need to get started using the Core Model in your own organization. The creator of the method will guide you through the process step by step through practical exercises.

After the training you will be able to conduct you own core workshop, and have access to all the tools and templates you need. You will also leave the workshop with new perspectives on content, strategy and user-centric design.


The workshop is an improved version of the workshop from CONFAB, which received a rating of 4.9 out of 5 from participants.

Ann Key, Content Strategist at Aha Media Group

“Thank you for an amazing workshop — the perfect blend of informational, interactive and inspirational — and for sharing your expertise! I can’t wait to apply the Core Model in our work.”

Kristina Halvorsen, author of Content Strategy

“I’ve seen [the Core Model] transform the way clients not only approach problem-solving and design, but also how they approach (and successfully untangle) large, complex projects.”

Linn Hustad, Partner and Senior Designer at Gnist Design

“Absolutely everyone working on digital development projects should learn to practice the Core Model. This is a truly useful course on a result-oriented framework!”

Have you ever struggled with

  • uncooperative subject matter experts

  • negative attitudes towards content

  • laborious stakeholder management

  • missing cross-functional collaboration

  • absent strategic alignment

  • low digital maturity within the organization

  • lack of understanding for the user perspective

Then stop complicating and start collaborating!

Stop complicating, start collaborating!

Introducing the Core Model

The Core Model is a timeless and practical method that anyone working with content should know. The method has been tested in the trenches for more than a decade, and is used and loved by content strategists and designers all over the world.

Anyone can understand the basics of the model in less than 5 minutes, yet it has plenty of power "under the hood" that you can utilize in a multitude of ways.

Learn more about the method here


You workshop trainer

Hi! I'm Are, the creator of the Core Model. I have worked with digital strategy, product development, and content-centric design for a quarter of a century and am considered a nestor in the fields of user testing, information architecture, and content design.

I have extensive experience working both in-house and as a consultant for a wide range of organizations, from huge and rigid corporations to small and lean startups.

Currently, I work as an independent trainer, consultant, and facilitator, offering both open courses and in-house training.

I am also the author of the forthcoming book "The Core Model - A Common Sense Approach to Digital Strategy and Design".

Are Halland

Questions and answers

Who will benefit from this workshop?

The workshop training is ideal for

  • Content strategists and content designers who want to involve key personnel in the organization in creating high-quality content

  • Consultants and marketers who want to involve customers and create alignment and ownership for project priorities

  • Website editors and content operations managers who want a simple tool to collaborate with stakeholders

  • Project managers and agile coaches who want to create a shared understanding of priorities in cross-functional teams

  • Designers and service designers who want a participatory design methodology to bring the customer journey down to earth and create progress and alignment

  • Anyone who wants to create better content, whether it's for social media, websites, or other products and services.

PS! Sign up before May 1 and get a complimentary digital edition of the book!

Any questions? Drop me a line at

Hope to see you in the training!

Kind regards,
Are Halland

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