A common sense approach to digital strategy and design
Coming to Amazon and bookstores
Who should read this book?
This book is for anyone who wants a common sense approach to creating better digital products and services in cross-competency collaboration.
Product managers and agile coaches who want to create a shared understanding of priorities in cross-functional teams
User experience and service designers who want to bring the customer journey down to earth and create great stuff that actually works
Content strategists and designers who want a go-to tool to combine the user’s perspective with strategic objectives
Web editors and content operations managers who want to involve key stakeholders to create high quality digital content
Consultants and marketers who want to engage their clients and create grounded digital projects
Leaders and business developers who want to create awareness and ownership of the strategy in the organization
Lecturers and students who want a simple overview of connections between user experience, strategy, marketing and content design
“Of the thousands of books about digital design published the past 30 years, most are useless. But not this one!”
Eric L. Reiss, author of Usable Usability and Practical Information Architecture
Design thinking in a nutshell
This book teaches you how to use the Core Model, a practical approach to creating better content for digital products and services.
The method helps you to:
think both strategically and user-oriented at the same time
see your product or service from a holistic perspective
collaborate across different departments and disciplines
put the content at the center
start with what’s most important
make it simple and concrete
The method is developed by the author, who have more than 25 years of experience in digital product and service development.
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“This should be required reading for everyone who works with design, user experience, or customer experience.”
Jim Kalbach, author of The Jobs To Be Done Playbook
“The Core Model is brilliant in its simplicity. It will transform how you approach the design of digital products.”
Stephen P. Anderson, author of Figure It Out and Seductive Interaction Design
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