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A common sense approach to digital strategy and design

(This book is not yet officially published, but yout can get an exlusive digital version buy joining the training.)


Who should read this book?


This book is for anyone who wants a common sense approach to creating better digital products and services in cross-competency collaboration.

For example:


  • Product managers and agile coaches who want to create a shared understanding of priorities in cross-functional teams

  • User experience and service designers who want to bring the customer journey down to earth and create great stuff that actually works

  • Content strategists and designers who want a go-to tool to combine the user’s perspective with strategic objectives

  • Web editors and content operations managers who want to involve key stakeholders to create high quality digital content

  • Consultants and marketers who want to engage their clients and create grounded digital projects

  • Leaders and business developers who want to create awareness and ownership of the strategy in the organization

  • Lecturers and students who want a simple overview of connections between user experience, strategy, marketing and content design

“Of the thousands of books about digital design published the past 30 years, most are useless. But not this one!”
​Eric L. Reiss, author of Usable Usability and Practical Information Architecture

Design thinking in a nutshell

This book teaches you how to use the Core Model, a practical approach to creating better content for digital products and services.

The method helps you to:

  • think both strategically and user-oriented at the same time

  • see your product or service from a holistic perspective

  • collaborate across different departments and disciplines

  • put the content at the center

  • start with what’s most important

  • make it simple and concrete


The method is developed by the author, who have more than 25 years of experience in digital product and service development.

Read more about the Core Model here

Read Gerry McGovern's foreword

“This should be required reading for everyone who works with design, user experience, or customer experience.”
​Jim Kalbach, author of The Jobs To Be Done Playbook

“The Core Model is brilliant in its simplicity. It will transform how you approach the design of digital products.”
Stephen P. Anderson, author of Figure It Out and Seductive Interaction Design

How to buy the book

This book is not yet published, but you can get an exclusive digital version​ buy joining the live workshop training.

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