The book manuscript has been getting rave reviews from advance readers:

“A few words echoing in my head: Simple. Fundamental. Genius. Brilliant. Obvious. Transformative.”
— Stephen P. Anderson, author of Figure It Out and Seductive Interaction Design

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“The Core Model has been a foundational concept in the world of content strategy for more than a decade. I've seen it transform the way clients not only approach problem-solving and design, but also how they approach (and successfully untangle) large, complex projects. If you struggle with setting strategy or seeing it through, this book is for you.”— Kristina Halvorsen

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“I've been a fan and user of Are Halland's core model since I first discovered it about 10 years ago. Its elegant integration of strategic considerations and implementation details has made it the Swiss Army knife in my content strategy and design toolkit. It also aligns well with my customer journey mapping and systems design practices, plugging into them like pieces from the same Lego set.”
— Larry Swanson, Content Architect, Elless Media

“One of the greatest benefits of being Norwegian is not abundant nature and oil riches, it's the fact that the core model has been available to us for years. Now, with the English version, the only way to do information architecture and content strategy is finally available to the rest of the world.”
— Magnus Revang, Chief Product Officer at Openstream.ai, former Research Vice President at Gartner

“If you are not using the core model, you can't really call yourself an information architect or content strategist. It's that simple.”
— Magnus Revang, Chief Product Officer at Openstream.ai, former Research Vice President at Gartner

“This is a book all content professionals need. It's packed with practical advice that you can start to apply to your work straight away. It'll be a book I come back to time and time again.”
— Robert Mills

“This is an extremely important contribution, one of the 2-3 most noteworthy additions to the canon of what it means to be a content professional.”
— Jeffrey MacIntyre, Principal & Founder, Bucket Studios

“It is amazing to read how Are and Mona guide you through a crucial part of digital product development—determining the core interactions between a user and a service—all in plain language and using a small set of easy to understand connected concepts.”
— Peter Boersma, consultant and former Design Ops Manager at Miro

“The core model is one of the finest contributions to the professional literature for content professionals, a real cri de cœur also for the enduring value of information architecture in any content discipline.”
— Jeffrey MacIntyre, Principal & Founder, Bucket Studios

“The beauty and power of the core model is in its simplicity. In a sea of tools, techniques and practices, it stands out as a clear truism in design.”
— Jim Kalbach

“A tipping point for our professional methodologies. This book could be a game changer in content; both in terms of how we deliver, and how we help ourselves and others to be better at what we do.”
— Lisa Matthews

“From prioritisation and collaboration to user flows and solutions; with templates and examples, Are takes you through it all with a practical and straight-to-the-point approach.”
— Sarah Winters

“I've been a fan of the Core Model since I learned about it 10 years ago. This book is a great guide for anyone who wants to make digital products and applications more useful and effective.”
— Carrie Hane, co-author of Designing Connected Content

“Of the thousands of books about digital design published the past 30 years, most are useless. But not this one! Mona and Are Halland have developed a simple, common sense approach to design that will soon make this brilliant book a must-read classic.”
— Eric L. Reiss, author of Practical Information Architecture and Usable Usability

“It is a brilliant method for identifying the most important pages on your website and getting alignment across your organization. Plus, it's really fun and allows for non-designers to meaningfully participate in design.”
— Meghan Casey, author of The Content

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“Core model is like THE OG approach to getting your content shit together. You're gonna wanna go to this.”
— David Dylan Thomas

“The core model is brilliant in its simplicity. It can stand alone or work alongside any number of other methods. But more fundamentally, it'll transform how you approach the design of digital products.”
— Stephen P. Anderson, author of Figure It Out and Seductive Interaction Design

“The most useful models are often the simplest ones. This is certainly true of the core model, which—when I first saw it in action—fundamentally changed how I work. I'm thrilled to see this concept reaching a wider audience.”
— Stephen P. Anderson, author of Figure It Out and Seductive Interaction Design