JTBD vs the Core Model Resources
Thank you for joining our webinar with Are Halland and Jim Kalbach on combining the Core Model with Jobs To Be Done.
If you missed the live session, you can watch the full recording here (starting at 7:45 to avoid initial audio issues)
NEWSFLASH: The Core Model book is now available for sale!
Key Takeaways
Resources & Templates
Methodology Templates
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Combined Core Model & JTBD Mural Template - The template demonstrated during the webinar
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Core Model Canvas
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Mural template (coming soon)
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JTBD Canvas
Articles & Guides
Recommended Reading
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"The Core Model: A Common Sense Approach to Digital Strategy and Design" by Are Halland
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"The Jobs To Be Done Playbook" by Jim Kalbach
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"Mapping Experiences" by Jim Kalbach
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"Top Tasks: A How-to Guide" by Gerry McGovern
The Core Model Book
"The Core Model: A Common Sense Approach to Digital Strategy and Design" by Are Halland
Now available as a digital PDF.
Learn the complete methodology, including:
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The step-by-step Core Model process
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Workshop templates and facilitation guides
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Real-world case studies and applications
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Integration with other methodologies
Core Model Workshop Training
Learn everything you need to know to run a successful core workshop, directly from the creator.
Ended
399 US dollarsEnded
399 US dollars
Ended
399 US dollars
Ended
399 US dollars
More training options for the Core Model here
JTBD Training
Applying the Core Process: a JTBD Mini-course
June, September and November 2025
Jobs to Be Done takes practice. This course is designed to give you the opportunity to put know-how into action and develop the muscles your need to bring JTBD to life.
Join one of our 2025 Cohorts in June, September or November and advance your practical JTBD skills with expert instructor.
About the Presenters
Are Halland
Creator of the Core Model and independent digital strategy consultant specializing in Strategic Content Design. With 20+ years of experience, Are has helped organizations ranging from government agencies to global companies create more effective digital solutions.
Jim Kalbach
Chief Evangelist at MURAL and a noted expert on Jobs To Be Done. Author of "The Jobs To Be Done Playbook" and "Mapping Experiences," Jim has extensive experience in user experience, product development, and information architecture.
Stay Connected
Connect with Are Halland on LinkedIn
Connect with Jim Kalbach on LinkedIn