FREE WEBINAR
Inside-out Digital Strategy: Combining Jobs To Be Done with the Core Model
A conversation with Are Halland & Jim Kalbach
Tuesday, May 13, 2025
19:00 CET / 1:00 PM ET
Join two leading methodology creators for a unique exploration of how the Core Model and Jobs To Be Done work together to create more effective digital strategies.
Perfect for UX designers, content strategists, and product managers looking to focus on what truly matters.
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What You'll Learn
In this 75-minute interactive webinar, Are Halland and Jim Kalbach will share how two powerful frameworks can transform your approach to digital strategy and design:
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Philosophical connections between the Core Model and Jobs To Be Done
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Practical techniques for identifying the right "cores" using JTBD
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Implementation strategies for turning JTBD insights into Core Model solutions
This conversation brings together two methodologies with passionate followings to create a powerful approach for teams working on digital products and services.
Who Should Attend
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Content strategists and designers
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UX and service designers
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Product managers and owners
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Digital strategists
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Anyone involved in creating digital products
Why It Matters
Both frameworks help teams strip away complexity to focus on what truly creates value for users while achieving business goals. By combining these approaches, you'll be better equipped to:
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Identify what truly matters in digital product development
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Bridge the gap between user needs and business objectives
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Create more efficient, focused digital solutions
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Collaborate more effectively across disciplines
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Build timeless solutions that transcend technological trends
About The Speakers
Jim Kalbach, Chief Evangelist at Mural | JTBD Expert
Jim is a noted author, speaker, and instructor in experience design, strategy, and customer-centricity. He wrote "The Jobs To Be Done Playbook" and "Mapping Experiences," and has worked with organizations globally to implement these frameworks.As Chief Evangelist at Mural, he advocates for better collaborative work and design thinking, reaching an audience of 15,000+ professionals through his thought leadership.
Are Halland, Creator of the Core Model
Are has spent 19 years developing and refining the Core Model methodology across hundreds of projects in Norway and internationally. The framework has been adopted by organizations ranging from major banks to government agencies, helping teams create better digital products by focusing on what truly matters. Are is preparing to launch the English edition of "The Core Model - A Common Sense Approach to Digital Strategy and Design" on Kickstarter (May 20, 2025).
Join the webinar
Can't make it? Register anyway to receive the recording.
Kristina Halvorsen, author of Content Strategy
“I’ve seen [the Core Model] transform the way clients not only approach problem-solving and design, but also how they approach (and successfully untangle) large, complex projects.”
Stephen P. Anderson, author of Figure It Out
"The Core Model is brilliant in its simplicity. It can stand alone or work alongside any number of other methods. But more fundamentally, it’ll transform how you approach the design of digital products."
Magnus Revang, former Research Vice President at Gartner
“One of the greatest benefits of being Norwegian is not abundant nature and oil riches, it's the fact that the Core Model has been available to us for years.”